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Being an entrepreneur is not difficult. It is challenging.

Promises of a fast and unhindered path to success are multiplied across the web. That's not what we're talking about here. Embracing the path of entrepreneurship is more than making a decision to create your own business, generating income doing what you love to do, or creating an online store to have a parallel activity, or even make a “simple” career transition. Being an entrepreneur is, above all, a process of self-knowledge. The strength we put into words to categorize this experience is that it can imprint a meaning of greater weight or, on the contrary, bring some lightness.



I am often told that “it is very easy to say, but harder to do”. I agree. But how about we deconstruct the verb? Difficult is a word that contains a dimension of effort, something costly, complicated and even unlikely to be achieved. If this is what the word “difficult” means to you, I propose that you replace it with the term “challenging”, because that is exactly what the entrepreneur's journey truly represents.


The limitations, the initial difficulties to concrete the project, the way we deal with the internal conflict even before making some decisions can be something truly frightening. But I wouldn't call it difficult. It is difficult not to believe that we have the skills to generate change in our lives, or that we cannot acquire them, and live in conformity with a fado that we affectionately call destiny.


Complaining about the life you have now is a freedom you enjoy. But recognizing what doesn't work can present one or more opportunities. And then, will it just stop there? What are you going to do to change what currently embarrasses you? Once you recognize that there is something you would like to change in your life, are you willing to be the energy that moves that change?



Do you want to reap the rewards of an investment in your career and bet on your personal development? Invest. Invest in yourself, in your process of self-knowledge, in deconstructing the concepts and preconceptions that you take for granted in your life, and dare to think differently. Open the door to the possibility that many of the things you believe to be the way they are, simply because they are, are nothing more than a mere veil that dazzles your lens when you look at the horizon.


Perhaps the reader may think that this is too poetic or even provocative speech, I know. But the truth is that in the deconstruction of beliefs that prevent us from moving forward lies the true path to the unknown. And what a fear this represents for most people! Perhaps fear is what most prevents you from moving forward and seeing beyond the obvious. It doesn't have to be this way.



Don't know how to move forward and create your project, make a career transition to start working, in your day-to-day life, in what you love to do most? Do you see this desire as something unattainable? So it will be. Make no mistake about it. Now, if you are open to an internal process of deep self-knowledge and the deconstruction of limiting beliefs, to embrace and value your skills and to propose to discover many others that have been hidden until now, somaybe entrepreneurship is a path for you.


But those who think that a transformation process does not imply an action for change are wrong. Taking the reins of your life requires openness, flexibility, commitment, responsibility, self-care, self-love and an enormous desire to bring to awareness that these processes do not happen quickly. So take it easy, but keep moving. A transformation for a mindset entrepreneur is, yes, challenging. But it is not something unattainable. If it will require work and investment on your part?! No doubt it will. But, I ask you: is there a greater and better investment than in yourself?

 
 
 

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